[CV] Nikita Zuborev

Nikita Zuborev

• Digital marketing manager •
• Community manager • Analyst •
• Сrypto-evangelist •

	+7 920 966-16-40
	nikita@zuborev.ru
	@NikitaZuborev

Personal info

Age: 32
Education: Higher (IT-engineering), MBA of Marketing in the process
Marital status: Single
Driving License: passenger car

Social Networks

Soft skills

Erudition

Search and analysis of info

Creativity

Teamwork

Delegation

Tutorship

Strategic thinking

Enthusiasm

Initiative

Producing a presentation

Public performance

Reflection

Technical competence

Community Management

Empathy

Hard skills

Analysis (PEST, SMART, SWOT, 4P...)

WEB-development (php, html, css, js, mysql)

Blockchain

Smart contracts

Digital currencies & payment systems

KPI (ROI, LTV, CAC...)

OLAP

SMM

SEO & SMO (schema.org, open graph...)

Internet-marketing

Email-marketing

Content-marketing

Copywriting (ODC, AIDA(S), PMHS, 4U...)

Yandex Metrika & Google Analytics

Project Management

Media Planning

Professional experience

2017 - ...

Head of Public Relations and Marketing

«BestChange» (Russia)
The world's largest information aggregator on the exchanges of e-currencies and cash from different countries

Strategies for advertising promotion, marketing plan of the company.
Development of a positive image of the company.
Building and improving business processes.
Plan for PR campaigns (development of promotions, advertising, etc.) and forecast of impact on the image of the company.
PR-support of the company's projects: press releases, announcements, filling the website, presentations, collecting and analyzing the statistics and contact with the media.
Promotion of the company's brand in social networks, forums and the blogs, community managment.
Editing and writing analytical reviews on cryptocurrencies and payment systems.
Analysis of current news and events of financial markets, payment systems, trends in the cryptocurrency market, ICO, blockchain projects.
Market research and analysis. Monitoring of media, forums, news aggregators and the competitors, benchmarking of similar services.

2016

Marketing Manager

«Bravos coffee» (Ryazan)
the largest distributor of coffee, tea and bar accessories in Ryazan state

Comprehensive branding «Bravos Coffee». Expanding from regional market to the federal market.
Contextual advertising Yandex Direct and Google Adwords. Creating semantic core and maintenance of the campaign.
Copywriting and layout of email-newsletters.
Content of the site and accounts in social networks (YouTube, VK, FB, Instagram).
SEO and SMO (optimization of content). Semantic core and analysis of search queries.
UI/UX of company website.

2015 - 2016

Content manager, acting digital marketing manager

«Relef-Centr» (Ryazan)
Distributor of products for school and office №1 in Russia

Text and graphic materials (news, reviews, etc.) for email-communications, social networks, websites of company, third-party resources (aggregators, partners).
Contextual advertising in Yandex Direct and Google Adwords. Creating semantic core and maintenance of the campaign.
Compilation and analysis of the semantic core of main projects. SEO content.
Copywriting and layout of email-newsletters.
Weekly, monthly and annual reporting via OLAP, Google Analytics, Yandex Metrics and CMS Bitrix.
Analysis of competitors, recommendations for optimizing the UI/UX.
Optimizing an assortment matrix (12 000 SKU).
Interaction with programmers, designers and DTP specialists.

2014 - 2015

Launch-manager

«Infobusiness2» (Moscow)
founders of the info-marketing in Russia

Use Product Launch Formula by Jeff Walker for projects launch (courses, trainings, etc.)
Marketing support of the project: SMM, advertising, content management, collaboration with partners and freelancers, process management.
Technical support for the project, management.
Remote team management of 25 persons.

2012 - 2013